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08-Apr-2020 18:14

But it’s clear that Match is deeply involved: one portion of Ship’s website mistakenly calls the app by another Match Group app name, Hinge, so they’re using language from other apps and presumably relying on tested dating app technology.

What differentiates this Match launch from any other is that Betches already has a built-in, dedicated audience.

Match Group and the media brand Betches are partnering to launch an i OS dating app that allows users to help their friends pick out potential dates.

The app is called Ship, and it lets users swipe for their friends and chat about profiles, so even if your best friend is in a relationship, he or she can download the app and look around for you.

Of course, it’s relatively easy to build and place a dating app in the App Store in 2019, but actually luring users is a challenge.

So if the single person only wants to see matches four miles away from them, the app will show their friends people four miles from wherever they’re located.

If a friend sees someone they think would be a good match, they can swipe right on them, bringing their profile into the group chat.

(Your mom could, too.) Ship could stand out by creating a different behavior than we’re used to on most dating apps.

More importantly, it comes from the popular, female-oriented content machine Betches, which produces a website, Instagram account, and podcast, among other things.

If this still sounds strange, consider that professional matchmakers charge hundreds of dollars to clients looking for a little romantic help.