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There is a rise of businesses who teach men how they can meet women themselves without the use of a dating agency, some of which use the label pickup artist.
(...) The system of this curious, and it should seem actually serious, plan — as far as we can learn — is as follows: — Every person, of either sex, who desires to enter into a treaty of marriage, is first to subscribe a certain sum.
All ladies and gentlemen to describe themselves, by real or fictitious names, as they may choose". — A gentleman, 40 years of age, a little corpulent, rather of a dark brown complexion, wears a wig, has a place in the Customs, and a small estate in Suffolk, with 750l.
There is also some academic evidence that the 18–25 age group has significantly taken up online dating.
Users of online agencies or sites may be susceptible to fraud or other forms of deception.
Academic research on traditional pre-Internet agencies suggests that most such agencies had far more men than women in their membership.