Billboard companies consolidating
Read about Oakley, the company named after the founder's dog, that changed the sunglasses industry forever.
This company story should be taught in Marketing 101 classes across the country.Read about how Mossimo became an overnight success in California after the founder dropped out of college, borrowed 0,000 from his father, and created a lifestyle company from scratch.Chief editor - Vladimir Krylov, Ph D Deputy chief editor - Michael Nikulichev, Ph D The analysts agree that the future of advertising is in the digital format. The Out of Home (OOH) market sector currently sits on a launch pad.In these conditions advertising could be expected to suffer first.
But advertising seems to be very adaptive and resilient.What can be done for the industry to maintain growth and achieve a bigger slice of the advertising pie?