Dating members profiles ads
Here, it’s about answering customer questions: why to try online dating, how to choose a dating site and tips for finding a date.But overall, the ads and landing pages of these two comparison sites are very similar.
It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.(Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition.). There’s little doubt about what they want you to do: continue on to start looking at profiles, sign in if you’re already a member or hit the back button. If there are a limited number of things a prospect can do when they get to your website, it’s worth testing a stripped down, bare bones landing page like this one.
And they also use some intrigue/curiosity in there to try to get the click with the call to action of “See Who You Match With!
”At first glance above the fold, their landing page is similar to Match.com, with short copy and a very clear call to action with a form prompting users to start their search.
e Harmony seems to be one of the higher priced options in the marketplace so very well needs the extra copy to convince people it’s worth spending a little more on this service compared to lower priced competitors.
Top10This site’s had an 87% Impression Share over the last 3 months with an average position of 1.7.And, the landing page has a similar layout as well.