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Online dating sites usually fail because online dating usually fails.The simple reason is that everyone expects quick results, no one can make that happen, and users get very unhappy very quickly.
We looked at today’s most popular dating websites and apps and rated their matching tools, costs, ease of use, messaging, security and other features to find the best dating site of 2019.Many people now prefer to use dating apps on their phones, rather than dating sites on their home computers.In fact some of the dating apps we reviewed only work with an Apple or Android smartphone or tablet.Even the main industry rag, Online Dating Magazine, admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. alone, the target demographic for these services is 90 million singles that are between 19 and 45.
I certainly understand why everyone wants to take a shot at it – the “need” is huge. Then there are the forty percent of frequent users that are already married.So please don’t send me any more business plans along these lines, looking for investor funding, with no marketing budget, and promising huge returns.